Saturday, January 5, 2008

The Battle of the Uggs

I decided that I wanted a pair of UGGs and I got my heart set on it. I've had a pair of CL On Your Feet ugg-style boots for years now, and they've held up well, but I wanted what I thought was "the real thing." So I started doing research on them, not wanting to regret my purchase. I discovered through my research that the UGG brand is not made in Australia, but in China! And they use inferior sheepskin that will get stinky because it doesn't breathe. Ick! Check out this article for more info http://ezinearticles.com/?How-Are-Ugg-Boots-Made?&id=50193.
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This article led me to search specifically for Australian Merino Sheepskin and I discovered Koolaburra. I've heard of this brand, but frankly, I had just figured that they were another UGG knock-off. As it turns out, they are the "real thing" - made in Australia with Australian Merino Sheepskin. I went to the UGG website to see if I they mentioned the type of sheepskin they use or the country of origin - and, sure enough, they don't say where they are made or what kind of sheepskin they use (http://www.uggaustralia.com/About/sheepskin.aspx). In contrast, when I went to Koolaburra's website, I didn't have to go past the homepage to find out where they are made and see links to pages that discuss their sheepskin. Click here for their website http://www.koolaburra.com, you also might want to view their FAQ page, which discusses why Koolaburra can't use the term "ugg" to describe their boots.
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For a more in depth account of the battle of the uggs, look at this New Zealand site http://www.nznature.co.nz/uggboots-article.htm.

"Uggs, they argue, have always been called Uggs, originally an abbreviation of Ugly. No one bothered with trademarks because Ugg was a generic term. Everyone knew it meant a comfortable, flat-heeled sheepskin boot, although - until the current fashion craze - few people admitted to owning a pair. Brian Iverson, owner of Blue Mountains Ugg Boots, says of Deckers' demands: 'It's like saying you can't call a car a car.'"

After all of this research, I decided to place my order for a pair of Koolaburra's and was delighted to discover that they come in grey, a unique color that UGG doesn't carry. I've just placed my order and can't wait to get my boots! I'll post an update with pictures when I receive them.

Me in a Nutshell

Rancho Cordova, California, United States
Architecture, planning, art, movies, shopping, audiobooks. I'm a fact finder - I love to research and I might as well put my research to good use and share it with others.